Growth Marketing Manager
We are looking for a new Growth Marketing Manager who will take ownership of the digital engine that powers Formula E’s audience acquisition, engagement and commercial conversion!
Ready to lead the charge? Power up your career as a Growth Marketing Manager and drive innovation in the future of electric motorsport!
About Formula E:
Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability.
Hosting over 100 races in iconic cities globally and backed by top manufacturers like Porsche, and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world's first sport certified Net Zero Carbon from inception, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN3 EVO race car capable of 0-60mph in 1.82 seconds (0-100kph in 1.86s).
Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.
Welcome to the home of Global Electric Street Racing.
The Role:
Are you a data-driven growth strategist ready to accelerate the global fanbase for the world’s most innovative racing championship? We are looking for a Growth Marketing Manager to report to the Director of Fan Growth, taking ownership of the digital engine that powers Formula E’s audience acquisition, engagement and commercial conversion.
This is a high-impact, commercially minded role that sits at the heart of our marketing function. You will be the architect of the fan journey, blending creative experimentation with analytical rigor to turn casual viewers into loyal advocates. You will work cross-functionally to ensure that every touchpoint, from social content to race-day ticketing, is optimised to grow our community and maximise lifetime value.
Audience Acquisition & Conversion: You will lead the charge in growing our first-party data, designing high-performance campaigns that capture and enrich fan insights. By optimising the funnel across ticketing, digital platforms and broadcast, you will ensure our growth is both measurable and sustainable.
Go-to-Market Execution: You will translate global strategy into actionable, multi-channel campaigns. From managing elite creative and media briefings to collaborating with regional teams for local market impact, you will ensure Formula E’s story resonates across paid, owned and earned channels.
Fan Engagement & Optimisation: You will champion a culture of "test and learn." By leveraging behavioural insights and A/B testing, you will refine our segmentation and develop interactive experiences that bring fans closer to the sport, fostering a deep sense of community and advocacy.
What we're looking for in you:
The Growth Architect: You are an experienced performance marketer with a proven track record in audience development, ideally within sports, entertainment, or high-growth consumer sectors. You don't just track metrics; you understand how to move them to drive real-world ROI.
The Data-Led Strategist: You are deeply analytical and comfortable navigating complex digital landscapes. You have a mastery of marketing analytics and customer journey mapping, using data to uncover hidden opportunities and predict the next big trend in fan behaviour.
The Collaborative Catalyst: You thrive in fast-paced, cross-functional environments. Whether you are partnering with CRM, Brand, or Commercial teams, you are a persuasive communicator who can align diverse stakeholders behind a unified vision for growth.
The Proactive Innovator: You possess a "hands-on" mentality and the creative spark needed to build community. You are adaptable and resilient, capable of balancing long-term strategic planning with the high-pressure delivery demands of a global racing season.
Please note, this position involves a background check via our integrated platform, Veremark, as a standard requirement of the role.
What's in it for you?
25 days' annual leave, Birthday day off and Wellbeing leave
Opportunity to extend your stay if travelling for a race event
Health Cash Plan and access to the Aviva Digital Workplace app
Enhanced Parental Leave
Flexible Bank Holidays
Paid volunteer and carer's leave
Cycle to Work and Electric Car Scheme
Formula E store discount
Regular social events and employee working groups
This is a hybrid role and you'll be required to do 3 days a week in our Hammersmith London office
Application Process
Think you’ve got what it takes to join our race to the future?
The closing date for this role is 20th March, however if we receive a high volume of applications we may close it early.
At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together. We will provide equal opportunities regardless of an individuals' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.
Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone.
We’ll see you at the starting line!
¡VAMOS!
If you require further assistance in accessing the application or require a different format of the application, please contact recruitment@fiaformulae.com
If this role isn’t quite for you but you want to join Formula E, why not ‘Connect’ with us here to be the first to know of new opportunities!
- Department
- Marketing
- Locations
- Main Office
- Remote status
- Hybrid
- Monthly salary
- £45,000 - £47,000