Are you a performance marketer who turns clicks into sold-out grandstands?

With races in cities across the world, every campaign has a different audience, a different on-sale rhythm, and a different starting point. You will take briefs from our Race Go-To-Market (GTM) Managers, turn them into high-performing campaigns, and decide where every pound of paid media works hardest. You will own the customer journey from first impression to the click-through to the ticketing platform, using continuous testing and analytics to optimise performance with every race.

About Formula E:

Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability.

Hosting over 150 races in iconic cities globally and backed by top manufacturers like Porsche, Nissan and Jaguar, we feature elite drivers and cutting-edge EV technology.

As the world's first certified B Corp sport and the first sport certified to the British Standards Institution (BSI) Net Zero Pathway. Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN4 car capable of hitting speeds of 335kph and reaching 200kph in just 4.4 seconds. Currently achieving 0-100 kmh in 1.8 seconds.

Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.

The Role:

• Paid Media Strategy & Budget Ownership: Set and deliver the paid media strategy for ticket sales across all territories, including in-market allocations. Own the media budget and channel mix across Meta, Google, YouTube, and other digital platforms.

• Brief-to-Campaign Execution: Translate regional briefs from the GTM team into high-converting campaigns aligned with each race's on-sale plan and the pricing, inventory, and promotional offers established by Revenue & Yield.

• Conversion Funnels & Landing Pages: Own the digital acquisition funnel and landing pages up to the ticketing platform click-through, working with Ticketing Platforms & Operations to guarantee a seamless transition into checkout.

• Audience Segmentation & Retargeting: Build and manage high-intent retargeting audiences to re-engage prospective fans and convert them into ticket buyers.

• Testing & Optimisation: Direct a structured, continuous testing programme spanning ad creative, audience targeting, and landing pages, setting clear priorities and scaling winning variations.

• Channel Performance Tracking & Attribution: Track performance metrics across every channel and host market, collaborating with the Performance & Insight team to report transparently on cost per sale and return on ad spend.

What we're looking for in you:

• Performance Marketing at Scale: Proven experience running large-scale paid media campaigns across multiple international markets, ideally for ticketed events, sport, live entertainment, or fast-paced ecommerce.

• Conversion Rate Optimisation (CRO): A strong conversion mindset with demonstrated ability to improve digital funnels, landing page user experiences, and audience workflows.

• Data-Driven Experimentation: Analytical, curious, and committed to continuous testing of creative, audiences, and landing pages.

• Commercial Budget Leadership: High confidence managing substantial media budgets, executing agile cross-channel capital allocations, and clearly articulating commercial decisions to leadership.

• Cross-Functional Collaboration: Exceptional relationship builder adept at working seamlessly with GTM, Revenue & Yield, Platforms, and Insight colleagues, as well as external agencies and partners across global time zones.

What's in it for you?

• 25 days' annual leave, Birthday day off and Wellbeing leave

• Opportunity to extend your stay if travelling for a race event

• Health Cash Plan and access to the Aviva Digital Workplace app

• Enhanced Parental Leave

• Flexible Bank Holidays

• Paid volunteer and carer's leave

• Cycle to Work and Electric Car Scheme

• Formula E store discount

• Regular social events and employee working groups

This is a hybrid role and you'll be required to do 3 days a week in our Hammersmith London office

Application Process

Think you’ve got what it takes to join our race to the future?

The closing date for this role is 25ht November 2026, however if we receive a high volume of applications we may close it early.

At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together. We will provide equal opportunities regardless of an individuals' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.

Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone.

We’ll see you at the starting line!

¡VAMOS!

If you require further assistance in accessing the application or require a different format of the application, please contact recruitment@fiaformulae.com

If this role isn’t quite for you but you want to join Formula E, why not ‘Connect’ with us here to be the first to know of new opportunities!